American Express
Bill Pay Instructional Animation
Guiding customers through the steps to use Bill Pay, a new payment management feature of the American Express mobile app
Outline + storyboard
Creating a complete vision from folders and folders of assets
A certain kind of creative magic is needed to create an animated instructional video before the feature is launch-day ready. While building a storyboard within the finely tuned visual language of American Express, I was also tasked with accurately showcasing a screen-by-screen instructional process from Figma files of the final UX. Combining all graphics and achieving their legal team’s approval was no easy feat without a few collaborative revision meetings.
Video production
Produced in After Effects
Created from vector graphics and official UX screenfills, this animated instructional video successfully combined professional voice-over recording, music audio, brand icons, and digital device mockups. Three additional GIFs were also produced and optimized from the original video to include in promotional emails. See the final video below:
Promotional marketing
Announcing and walking-through how to use Bill Pay
American Express partners received a short email campaign, including GIF snippets from the instructional video.
Since the launch, the animated video has been publicly accessible on this Amex support page.